PRIVACY POLICY

Backline Care, Inc. (“Backline,” “we,” “us,” and “our”) respects your privacy and is committed to protecting your personal information. This privacy policy (“Policy”) describes our practices regarding the collection, use, and disclosure of the personal information we collect through our website https://backline.care/ (the “Website”) and otherwise. Washington and Nevada residents can view our Consumer Health Data Privacy Policy here.

We may collect various information about you that identifies, relates to, describes, references, or is otherwise capable of being associated with you (“Personal Information”). The Personal Information we collect depends on the nature of your interaction with us. We collect the following types of Personal Information.

• Contact information such as name, pronouns, email address, address, and phone number.
• Demographic information such as age, gender, and ethnicity.
• Professional information such as experience in the music industry, income information, and professional information about mental healthcare providers including professional license information.
• Health information such as reasons for seeking mental health services or resources (e.g., anxiety, depression, substance abuse, etc.), as well as health insurance information.
• Payment card information is collected by our donations service provider, but Backline does not receive or maintain such information.

We collect Personal Information in the following ways.

• In-person at live events such as concerts, conferences, mental health professional training, or support groups.
• During virtual events such as Backline community meetings or support groups.
• Online through our Website or our social media pages (e.g., via comments on our YouTube channel).
• Online through third-party event sites when you register for our conferences or our other events.
• When you otherwise interact with us.

We also collect information automatically about your visit to our Website. For example, we may capture your browser type and settings, device information, and IP address (which is considered Personal Information in some jurisdictions) in order to monitor the number of people that visit our Website and compile aggregated statistics to improve our Website.

Our Website uses cookies. Cookies are small pieces of information that are stored by your browser on your computer’s hard drive. While most browsers are set to accept cookies by default, you can set yours to refuse cookies or alert you before accepting them. Our Website uses necessary cookies which help the website run, functional cookies which help maintain your preferences over time and remember you when you return to the Website, and analytics cookies which help us understand how visitors use the Website. We do not use targeting or marketing cookies.

Our Website may use third parties to assist us in analyzing data regarding visitors of our Website. For example, we may use Google Analytics to collect information such as the number of visitors to a site, the webpage that referred visitors to a site, and the pages visitors view within a site. You can opt-out of Google Analytics by downloading Google’s Opt-Out Browser Add-on.

Some internet browsers have “Do Not Track” or “DNT” features which, when turned on, send a signal to a website that the individual visiting the website does not wish to be tracked. Such browser features and industry standards are not uniform, so our Website does not respond to DNT signals, but you can set your browser settings to restrict the placement of cookies as described above.

We may use Personal Information we receive from Website visitors, artists, business partners, referral partners, donors, and others for the following purposes:

• To communicate with you.
• To respond to inquiries.
• To administer our services such as facilitating connections with mental healthcare professionals, processing donations, facilitating applications for and receipt of financial assistance, and providing educational wellness resources.
• To advertise to you and notify you of promotional offers and events.
• To otherwise send you information we believe may be of interest to you.
• To improve and administer our Website and monitor it for fraud.
• To generate statistics and de-identified data.
• To comply with applicable legal and regulatory requirements.
• For any other purpose with your consent.

Backline does not sell or rent Personal Information.

We disclose Personal Information to our trusted service providers so that they can help us provide our services. We may also disclose certain Personal Information to third parties with whom we partner such as (i) mental healthcare professionals when we make referrals to them, and (ii) providers of financial assistance when we assist individuals with the application process for or facilitate their receipt of, financial assistance.

Finally, we may disclose Personal Information in the event of a corporate transaction resulting in a change of ownership, as required by law (including to state licensing boards) or law enforcement, or otherwise with your consent.

We use reasonable administrative, technical, and physical safeguards designed to ensure that the Personal Information we collect is protected from accidental or intentional manipulation, loss, destruction, or access by unauthorized persons.

We will retain your Personal Information for as long as necessary to fulfill the purposes for which we obtained it, including to provide the services, or for such longer period as may be required or permitted by applicable law.

If you would like to request access to or correction of, the Personal Information we maintain about you, please contact us at the information listed below. Please note that depending on the nature of your request, we may need to ask for additional information to verify your identity.

Our Website is not intended to be used by individuals under the age of 13 and we do not knowingly collect Personal Information from children online. In certain circumstances, we may collect Personal Information about children or teens if it is provided to us by their parent or guardian.

For practical reasons and your information, our Website contains links to other websites, such as links to our profile pages on social media sites. Backline exercises no control over such other websites and is not responsible for the content thereon. This Policy does not apply to third-party websites, and we recommend that you review the online privacy policy of any website you visit to determine how the operator handles personal information collected through its website.

Backline may revise this Policy from time to time. When we make changes to this policy, we will post the updated version on our Website and indicate the date the policy was last updated. We encourage you to review this page periodically to check for any updates.

If you have questions regarding this Policy or wish to exercise your privacy rights, please contact us at:

Backline Care, Inc.
P.O. Box 13511
Portland, OR 97213
hello@backline.care