Become A Backline Partner

Backline is looking for strategic partnership opportunities that support our mission in providing mental health and wellness resources to the music industry. The biggest obstacle between this community and regular mental health and wellness practices is ease and accessibility. 

Give back directly to the artists, crew, and families that make the music happen.

Despite being currently “off the road”, the music industry is dependent on zero-to-low cost services that can travel along with them. In order to maintain these life-changing practices from wherever they are (hotels, green rooms, bus bunks, back of vans), Backline is actively seeking partnerships that can help connect these dots through our platform.

Artist Partnerships

Generate revenue, build awareness, raise funds, and interact with fans through virtual benefit concerts, co-branded campaigns, and storytelling initiatives. We work together to make sure your message about mental health is delivered the way you want it, while also providing Backline’s resources to ensure it’s loud and clear.

Industry Partnerships

There are a variety of ways for the music industry to engage with mental health. Reach out today to discuss options for storytelling, fundraising, and other philanthropic endeavors.

Brand Partnerships

Opportunities for integrated marketing campaigns, product placement, and logo inclusion across the live music + events space, reaching both artists and fans with a message of support and solidarity.

Wellness Partnerships

Backline is seeking wellness-oriented organizations that are interested in engaging with the music industry through one-off or series classes, workshops, and/or info sessions to increase awareness on the benefits of yoga, meditation, mindfulness, and other wellness practices.

Mental Health & Wellness Platforms + iOS Apps

Wellness, fitness, and meditation apps provide easy access points to practices that can improve daily life and create long-lasting habits. Backline is actively recruiting new partnerships to create an open door for music industry professionals to access these resources from wherever they are–on or off the road–ultimately facilitating a safer and more supported music industry.

Sponsorships

Champion the conversation around mental health and wellness, with prioritization on supporting the music community. Acknowledging this industry as one of the worst affected by the ongoing pandemic, the ideal sponsor would support the costs associated with Backline’s mental health and wellness programs with a shared goal of expanding our co-branded resources’ reach. Budgets for Case Management Program, Come Together Crisis Initiative, as well as future plans for Training Program and App available upon request.