For immediate release:
January 6, 2021
Breathwrk has successfully decoded breath’s impact on human physiology and translates that knowledge into simple, effective exercises designed to induce states of being like focus, creativity, calm & many others in as little as 90 seconds. In Backline’s growing effort to provide easily accessible tools to this community, the partnership will initially provide free subscriptions to the music industry, and grow to include in-app breaths engineered by and for musicians, functional workshops and more later this year.
“Breathing correctly is such a powerful yet underutilized way to improve mental & physical health, and our Backline partnership is an incredible opportunity to scale this knowledge through the entire music industry during a period of uncertainty & adaptation,” says Breathwrk Co-Founder & CMO Addie Conner.
“Mental health journeys look different for everyone,” expresses Backline co-founder and COO Kendall Corso. “We hope to provide as many access points as possible to this at-risk community while the music industry has this rare, but important, time off to learn new tools to bring back on the road once it’s safe to do so.”
Backline’s new partnership comes on the heels of several other app collaborations with Meditation Studio by Muse®, Wanderlust, Hemi-Sync, and GTHX that break down financial barriers and provide free subscriptions and curated content for the music industry. Regular routine and wellness practices can drastically improve one’s overall mental health—ultimately positioning individuals for a more positive future. This includes meditation, yoga, breathwork, and other modalities that promote wellbeing: all of which can be done at home, and by one’s self.
Backline—which offers free case management, support groups, and educational resources to the music industry—has partnered with these like-minded organizations to make resources more easily accessible to a community that has been drastically affected by the effects of COVID-19. The pandemic has brought nearly all live events to a halt, magnifying stress and insecurity on individuals and the industry as a whole. It is Backline’s goal to bring purpose to this pause and help music industry professionals integrate these important practices into their everyday living before returning back to the strenuous realities of life on the road.
